Hey, I'm Giselle—founder of The Structure Junkie.

A former lawyer turned systems architect, I'm obsessed with solving operational messes and transforming mental clutter into clean, scalable frameworks. I work behind the scenes with creative founders, tiny-but-mighty teams, and brilliant overthinkers who are building big things—but who need smarter systems, not just more hustle.

What I do:

I build human-first systems using tools like ClickUp, Notion, and custom GPTs to make your business actually work. That means:

  • Structuring your operations so nothing falls through the cracks
  • Turning your ideas and workflows into scalable assets
  • Designing automations, dashboards, and AI agents that act like a second brain

And I do it all with a strategic brain and a philosophical lens—because tech only works when it honors the humans using it.

Who I help:

  • Creative founders who are scaling and overwhelmed
  • Small-but-scrappy teams who need smarter workflows
  • Strategic thinkers who need their chaos turned into clarity
  • Solopreneurs & copywriters looking to systemize, monetize, and simplify

My style:

I’m not your typical techy. I’m an overthinker, a big reader, and a relentless optimizer. I question everything. I test everything. And I build systems that actually fit the way you think and work. No rigid templates, no cookie-cutter solutions.

I believe in frictionless execution, elegant structure, and tools that think with you, not just for you.


If you want:

  • Your business to scale without burning you out
  • Your tools to work in harmony (and not feel like a second job)
  • To finally make use of that AI everyone’s talking about...

You're in the right place.

Welcome to The Structure Junkie.


Want to get the behind-the-scenes of how I think, work, and build?
Start with my free newsletter: [Structure Junkie Chronicles]

Need help right now?
Explore my offers → [Work With Me]