Jack of All Trades. Master of Making It All Work Together.

I don't think like a lawyer. Or a marketer. Or a systems architect. I think like someone who's been all three (also with wearing many more hats)—and rewired her brain to process the world like an LLM: language-driven, pattern-obsessed, but still guided by what AI lacks—intuition, perspective, and the ineffable spark of human creation.

The Operating System of My Brain

Law taught me to deconstruct complexity into first principles. Political science taught me to see power structures and the hidden systems shaping influence. Marketing showed me how ideas spread—and the invisible levers of human behavior that drive them.

After years of building those muscles, AI and systems weren't a pivot—they were inevitable. I don't just see businesses as org charts or workflows. I see them as neural networks: messy, adaptive, full of bottlenecks and brilliance.

My thinking is heavily influenced by systems theory and linguistics. Noam Chomsky's early insights into language as a system of innate rules mirror how I approach operations. Every founder and team has a kind of internal grammar—a set of unspoken patterns. My work is about decoding that grammar and rebuilding it into systems that scale.

I Map the Grammar of Your Business

Give me enough data points—Slack threads, team habits, launch plans—and I'll map the hidden "grammar" of how your business actually works. Not the airbrushed version from someone else's playbook or a plug-and-play template sold with a $7M success story.

The way my brain works is almost algorithmic. I see businesses the way some see chess boards or cities: as living systems full of friction points, feedback loops, and latent potential. I haven't met a process I couldn't simplify for humans—or teach to AI.

When an idea sparks—whether from a book, a conversation, a passing observation, or a stray thought in the shower—I'm already running silent "if-then" loops. If this holds true, how does it reshape a client's world? If not, where does it break? It's like seeing the source code of businesses and ideas.

You're Lucky, My Niche Found Me

This is why I pivoted from pure messaging strategy into AI-powered systems. I design human-first infrastructures—ClickUp, Notion, GPT-powered tools—that function like second brains for creative founders. Not sterile. Not soulless. Adaptive systems that scale brilliance without scaling burnout.

My Two Very Different Newsletters

And while The Structure Junkie is where I share systems and strategy through my free newsletter, my paid newsletter Unapologetically Unoriginal is the opposite. It's a sanctuary for ideas. There, I share the best concepts I steal from books, podcasts, essays, and internet corners. It's not about frictionless workflows; it's about friction-full thinking. The ideas that made me stop scrolling and start writing.